Decathlon & TATA CLiQ Fashion Join Forces
Decathlon India has officially partnered with TATA CLiQ Fashion to substantially enhance its online presence—particularly across Tier 2, 3, and 4 cities in India. Through this alliance, customers can now access Decathlon’s expansive catalogue of over 5,000 products across 60 sports categories, including running, cycling, football, swimming, trekking, athleisure, fitness, and outdoor gear, via TATA CLiQ’s platform.
Pan‑India Reach:
This collaboration enables delivery to over 24,000 pin codes, dramatically extending Decathlon’s reach beyond metro hubs to smaller towns and rural areas.
Strategic Rationale:
Both entities emphasize that the rising fitness awareness, coupled with increased e-commerce adoption in emerging regions, makes this tie-up mutually beneficial. Decathlon brings innovative yet affordable sports products, while TATA CLiQ Fashion—known for its curated, premium‑appeal offerings—enhances its portfolio in a strategic lifestyle segment.
Leadership Perspectives:
– Sankar Chatterjee, CEO of Decathlon India, noted that the alliance reflects a shared vision: to “make sports more convenient and accessible across the country” by blending technology with expanded access.
– Gopal Asthana, CEO at TATA CLiQ, emphasized the sports & fitness category as a top performer, and expressed enthusiasm about featuring Decathlon’s high‑quality and comprehensive range—a move that perfectly aligns with TATA CLiQ’s goal of offering a complete sporting solution.
Brand Mission & Future Impact:
This partnership ties into Decathlon’s mission, “Move people through the wonders of sport,” by offering an immersive omni‑channel experience. For TATA CLiQ Fashion, the collaboration strengthens a growing segment and enriches the shopping experience for active‑lifestyle consumers across India.
