A New Era in Online Shopping Begins
The Tata CLiQ e-commerce launch 2016 marked a significant milestone for the Tata Group as it entered India’s competitive online retail market through Tata Unistore. Launched on May 27, 2016, Tata CLiQ set out to deliver a seamless omnichannel shopping experience. By blending the trusted legacy of the Tata brand with the convenience of digital commerce, Tata CLiQ quickly emerged as a premium online shopping destination for Indian consumers.
Available Across Platforms for Anytime, Anywhere Access
From day one, Tata CLiQ was made accessible across multiple platforms—including its website, mobile site, and dedicated mobile apps for iOS and Android—catering to India’s growing base of tech-savvy consumers. The platform’s user-friendly interface, secure payment gateways, and CLiQ & PiQ service, which combines online ordering with in-store pickup, offered a compelling proposition for shoppers looking for flexibility and convenience.
Initial Focus: Apparel, Electronics, and Footwear
At launch, Tata CLiQ focused on three key product categories: apparel, electronics, and footwear. These high-demand segments laid the groundwork for a robust product portfolio, featuring both premium and mass-market brands. The curated product selection and focus on quality aligned with Tata CLiQ’s vision of becoming a trusted destination for discerning shoppers.
Future-Ready with Expansion Plans
Tata CLiQ made it clear that the 2016 launch was just the beginning. The company announced ambitious plans to expand into other lifestyle and fashion categories, promising a broader assortment and deeper integration with Tata’s retail network, including brands like Westside, Croma, and Landmark.
Redefining Online Shopping in India
By combining the Tata Group’s trusted legacy with cutting-edge e-commerce strategies, Tata CLiQ entered the market as more than just another online retailer—it became a symbol of trusted, curated, and convenient e-commerce in India. With a customer-centric approach and plans for continuous innovation, Tata CLiQ is poised to reshape how Indians shop online.
