Tata CLiQ has announced an exclusive partnership with GUESS JEANS, introducing the globally recognized American denim brand to Indian consumers. This collaboration strengthens Tata CLiQ’s growing portfolio of premium international brands and offers customers access to authentic GUESS JEANS collections through its digital marketplace and select physical retail locations.
The launch is a significant step in Tata CLiQ’s ongoing efforts to meet the demands of India’s fashion-conscious, digitally connected audience, providing seamless access to global trends through an omnichannel experience.
Signature Styles and Sustainable Innovation in the GUESS JEANS partnership with Tata CLiQ
Through the GUESS JEANS partnership with Tata CLiQ, customers can shop classic straight-leg, skinny, and modern fits enhanced by AIRWASH™ technology—delivering style with sustainability at its core.
Signature Denim Styles and Sustainable Innovation
Indian customers can now explore a curated range of GUESS JEANS’ signature styles, including straight-leg, skinny, and modern fits that reflect the brand’s classic American heritage combined with contemporary design.
A key highlight of the launch is the introduction of GUESS AIRWASH™ technology in India. This sustainable innovation replaces traditional water-intensive stone-washing with a process that uses air and bubbles, significantly reducing water and energy consumption during denim production. This aligns with growing consumer preferences for eco-friendly and responsibly produced fashion.
Expanding Access to Global Fashion
By partnering with GUESS JEANS, Tata CLiQ furthers its commitment to offering Indian customers a premium, trusted shopping experience. The collaboration ensures that shoppers across India can access globally acclaimed fashion, backed by Tata CLiQ’s strong service standards and omnichannel capabilities.
This partnership marks an important milestone for both brands, as they aim to cater to the evolving needs of Indian consumers who value quality, authenticity, and innovation in their fashion choices.
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